Introducing the Peugeot 308

Redesigned throughout and sporting a duo of plug-in hybrid drivetrains, the Peugeot 308 builds on the success of its predecessor.

This third-generation model ushers the French brand’s latest design language and features it alongside a host of innovative technologies. In addition, the 308 is the first Peugeot to wear the company’s newly established logo.

Renowned for their futuristic and high-end interior layouts, Peugeot haven’t disappointed with the 308, which will feature the latest PEUGEOT i-Cockpit® for an enhanced onboard experience.

Unlike the previous model, the 308 is available with plug-in hybrid technology alongside a range of conventional engines. With enhanced fuel economy and lower CO2 output, they make a lot of sense.

There’s no denying the fact that the Peugeot 308 is a stunning car to look at. The 20mm reduction in height over the outgoing model helps to enhance the car’s sleek silhouette, while features such as the signature three claw lights and elongated roof spoiler complement the striking bodywork.

Boasting a wheelbase that is 55mm longer than its predecessor may not sound all that interesting, but it translates to more leg room for passengers sitting in the back. Courtesy of improved glazing and acoustically laminated materials within the front doors, the Peugeot 308 has been designed to offer a whisper-quiet driving experience.

A generous 412-litre luggage capacity, that can grow to 1,323 litres with the rear seats folded down, means the Peugeot 308 is primed for everyday life. It’s worth noting that there is a further 28 litres of hidden storage beneath the floor.

Technology and Safety

mypeugeot smartphone application

Peugeot have continued the theme of placing the driver at the forefront of the experience by fitting the 308 with the latest generation of their class-leading i-Cockpit® interior. Sitting at eye level, the 10-inch digital instrument cluster displays essential driving information. In addition, the screen has several display modes and can be customised to suit your preferences.

Beautifully integrated within the centre console, the PEUGEOT i-Connect® infotainment system commands instant attention thanks to its vibrant display. For ease-of-use, touch sensitive i-toggle shortcuts feature next to the infotainment system, and can be configured to control a number of functions, including the air-conditioning settings, radio station or applications.

Safety features and driver aids that are available as standard or as an option include:

  • PEUGEOT Open and Go
  • E-call+ emergency call with passenger number and location
  • Long-range blind spot monitoring
  • Active lane keeping assistance
  • Automatic high beam
  • Traffic sign recognition
  • Automatic emergency braking with collision warning

The Peugeot 308 can connect to your smartphone via MYPEUGEOT, which boasts a host of convenient features.

308 Active


Key features:

✓ Automatic air conditioning

✓ DAB Radio (Digital Audio Broadcasting)

✓ PEUGEOT i-Cockpit®: 10.0″ HD touchscreen

✓ Automatic headlights

✓ Automatic windscreen wipers

✓ Parking sensors – rear

✓ Electric, heated and power folding door mirrors

✓ Active Safety Brake

308 Allure


308 GT

Key features in addition to Allure:

✓ Clean Cabin Technology linked to automatic air conditioning (using sensors to read the outside/inside air quality)

✓ PEUGEOT 3D i-Cockpit®: Configurable 3D head-up instrument panel

✓ Heated steering wheel

✓ Full Matrix LED headlights (with automatic adjustment)

✓ Rear full LED 3D PEUGEOT new ‘Claw effect’ lights (with sequential ‘welcome sequence’ upon unlocking the vehicle)

✓ LED lighting within glovebox

✓ 18″ ‘Kamakura’ diamond cut two tone alloy wheels

✓ GT model designation badging

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